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With so many local online businesses competing for your customer’s time and money, failure to properly employ a search engine optimization (SEO) strategy in your online efforts can easily spell doom for a company’s online operations. This selection of practical SEO tips and tricks will offer guidance on using SEO to drive traffic, sales volume and increase exposure.

META Tags

A good tip to know about META description tags with regards to search engine optimization is that the keywords you use towards the beginning of your tags are going to have a higher influence than the keywords or keyword phrases you use towards the end. You should implement important keywords accordingly.

SEO TipsKeyword Density

If you want to drive more traffic to your site using search engine optimization, you must change your keyword density when it is necessary. You should use keywords and phrases to make up approximately one to three percent of all the text and links of any page. This is the most efficient way to get the most out of search engine optimization.

Internal Linking

To boost traffic on your site using search engines you must be sure you link to yourself in an intelligent way. You should ensure you use specific keywords or phrases when you are linking between pages. For example, you should use “Contact Used Cars” instead of just “Contact” because it is more specific.

Local Linking To Other Business

Contact your customers and suppliers for your company to find out if they’ll link back to your website. You can offer them a link in return as a thank you for the favor, and often they’re more than willing to help you out. The worst thing that can happen is that they’ll say no.

Flash = Bad!

Search engine spiders are not big fans of flash based websites. They are extremely hard for them to crawl and using flash can keep you from even being indexed. If you have to use flash, make sure to include alternate text that describes what the flash is showing so that the spiders can crawl it and index your site.

Use Keywords In The Title Of Your Page or Post

An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.

Rather than lose out to more tech-savvy competitors, take this opportunity to consider implementing Colorado Springs SEO efforts to enhance your company’s online presence. Follow the advice in this article and you will be helping your business to get better rankings on the major search engine results pages, which will ultimately drive traffic and sales to your company.

Are you tired of sending business to your competitors because you have no SEO Strategy? Call us today at 719-761-4862 to find out how affordable an effective Colorado Springs SEO strategy can be!

(719) 761-4862 dan@fairlanewebconsulting.com