Lead Generation Website

Lead Generation Website Design

What is a lead generation website and why do we like them so much for local businesses?

The answer is very simple. Lead generation websites work!

What is a lead generation website?

A lead generation website is a business website that’s designed Colorado Springs Insurance specifically to generate leads, attract new customers or increase sales for local businesses. They’re designed to do a few very important things very quickly:

  1. Tell the viewer what the business sells or does.
  2. Give the viewer a reason to call or contact the business.
  3. Provide contact information quickly and easily.

Notice that none of the above includes things like “impress the visitor,” “amuse the visitor,” “entertain the visitor” or “stun the visitor with their beauty.” There are plenty of fluffy and artistic websites out there that never rank well or make one single dime for their owners. The local lead generation website is a hard working internet asset used for one thing only – to get sales!

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Just wanted to let you know I've had several referrals in the past couple of weeks from people that found me online. One person even commented on my picture & said they called me out of other people they googled, because I had a friendly face. It was flattering to have that kind of comment & I wanted to let you know about it since you're responsible for putting my website together. It's been generating business for me & I just wanted to say - Thank You!

Lead Generation Website Client Colorado Springs March 14, 2016

Why do we like lead generation websites so much for local business?

Because they work! And, because of the care we take in designing the part of the lead generation website that only search engines see, many of our clients have had fabulous success ranking well on Google for their business niche as well!

Here are some characteristics of a lead generation website:

  • Inherently simple in design
  • Easy to navigate
  • Light on graphics and images
  • Contact information prominently displayed
  • Contact form on front page (preferred but appropriate to business)
  • Technically correct to make search engines happy
  • Relatively inexpensive to build and maintain
  • Connect to primary social media (Google Plus and Facebook)
  • No flash animation
  • Descriptive text – detail your products and services
  • Responsive design for use on mobile devices (very important)

A lead generation website is NOT a work of art. They’re crisp, professionally-designed local lead machines designed exclusively to generate sales – and to be found by search engines. If you are looking for beauty, dramatic images and graphics, flash animation and a quirky but “loveable” design – we can’t provide that for you.

Website Prices On A Budget

In fact many website designers turn their noses up at the mere thought of a basic website without fancy graphics, fancy layouts and exotic animations! Why is that? Most website designers would rather charge you $3,000, $5,000 – even $10,000 for a business website!

We only change a fraction of that for a nice looking, great performing local lead generation website.

Get Your Business Noticed Now!

Local lead generation website are incredibly effective at being a great “hub” of your online presence, helping your business get “noticed” by search engines and attracting clients and customers to your business to buy your products and services.

If you keep asking why your current business website isn’t doing anything positive for your business – maybe it’s time to look into a local lead generation website?

If you like what you’ve read and want to stop wasting time with your dead and unresponsive website, why not give us a call at 719-761-4862 to discuss the options of getting  your business noticed. Or you can contact us HERE.

Custom Website Options To Fit Your Business

We offer a virtual smorgasbord  of options such as blogs, video sharing, lead generation and more. We can host & maintain your website, or we can show you how to maintain and update your website.

We also offer social media setup/maintenance, search engine optimization (SEO),  and reputation marketing to help establish your business in your local community.

We specialize in WordPress, the No. 1-ranked CMS. It makes maintaining your website easy. Plus, WordPress is great for SEO, and we love building sites that are appealing to the search engines.

What You Get:

  • Design, including a mock-up development website
  • Custom installation of WordPress, the popular CMS (content management system)
  • On-site custom SEO (Search Engine Optimization) for improved ranking
  • Addition of custom content – text, images, videos, etc.
  • Training to maintain your website – how to add & edit posts & pages and other topics
  • Website traffic package – shows how many visits you get and where they come from
  • And much, much more!

To get started, please contact us using the form below or give us a call at 719-761-4862.

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(719) 761-4862 dan@fairlanewebconsulting.com