Internet Assets

An internet asset is something that continues to work for your business long after you have paid for it (except for registration and basic maintenance).

Typical and important internet assets are your domain name (VERY important to control) and your website. Some semi-assets (assets that are under your control but are owned by third parties) include your Facebook and Google business pages, Twitter account, etc.

Advertising disappears the moment you stop paying. Your DEX page, Google Adwords, your Hibu page and any other similar advertising disappears into a cloud of dust as soon as the payments stop.

Does this mean that internet assets are always good and advertising is always bad? Not necessarily.

Some advertising can be very productive. Take Google Adwords for example. Adwords can be a really good form of advertising for a local business, provided you use keywords effectively, target your audience sharply and send your clicks to a good landing page. Many local businesses do very well with a well-run Adwords campaign and the ROI (return on investment) is great!

Are you curious about Adwords for your business? Advertising isn’t for every busikness and most fail, mainly due to little to no research and poor targeting. Give us a call at (719) 761-4862 or click to contact us HERE and we can let you know it Google Adwords might be right for your business/

From my experience, expensive advertising on a Big Name directory page (probably the most common sales push) is like throwing your money down a black hole. The last client I advised learned that their advertising on a Big Name directory page had cost them about $150 per click – in an industry where the most expensive Adwords clicks cost about $4.50 each. They got a total of two clicks to their site for $300 in a month. You tell me if that’s a great deal.